Developed in May 2023 for Kolour, an esteemed event organization dedicated to delivering exceptional large-scale shows and festivals on a national and international scale.
I was entrusted with the responsibility of creating eight sets consisting of 17 sub-templates of Canva-based content using their existing brand identity. Canva is a user-friendly design platform that offers intuitive and accessible features. Additionally, I provided Creative Assets and developed multiple Tutorials to facilitate seamless customization.
This endeavor was specifically tailored to meet the needs of the marketing team, who did not have an in-house Graphic Designer at the time. The primary objective was to enable individuals with limited proficiency in Adobe editing software to effortlessly utilize Canva for efficient content publishing. Furthermore, due to the brand's strict adherence to safe zones, I have included illustrative examples below, showcasing their impact on the overall design. The resulting content exports were intended for utilization on mobile devices, particularly for formats like Instagram reels and carousel posts.
One of the challenges I faced was the inherent limitations of Canva's user-friendly online editing software. While the platform offered convenient features, it had certain restrictions in terms of available functions.
Notwithstanding these constraints, I take great satisfaction in having successfully fulfilled my client's expectations with the achieved outcomes.